MNA Tech Desk: The youth-focused social network Snapchat announced Wednesday it was launching a new slate of original video shows under its own brand in the latest move to spark growth, reported news agency.
The shows unveiled under the Snap Originals brand include a new comedy, a mystery thriller and a “docuseries” following rising stars in Laguna Beach, California.
Snapchat parent firm Snap Inc. joins internet rivals Facebook, Apple and Google-owned YouTube in developing its own original videos which may be watched on a variety of devices.
Last year, Snap announced plans to release original scripted shows under a partnership with NBCUniversal, but Wednesday’s announcement establishes its own brand.
“Snap Originals will also feature new Show Portals, letting you swipe up and step inside a scene from a Show to experience it for yourself,” a company statement said.