Mohammadi News Agency News – Features – Photo
MNA Science & Technology Desk: With its army of salespeople and vast network of outlets, Oppo has exploded in popularity to overtake global giants Apple and Samsung in China’s market — and now it has its eye on the West.
Oppo began life selling DVD players in the in the southern manufacturing hub of Dongguan a little more than a decade ago and only broke into the handset market in 2011.
But with an aggressive marketing strategy and concentration on bricks-and-mortar stores in small and medium-sized cities — rather than relying on online customers — sales have soared.
Last year it had a market share of 16.8 percent making it the China market leader and while a slip in the first three months of 2017 put it just behind local rival Huawei, according to market analyst IDC, it remains well ahead of Apple and Samsung.
Globally it ranks fourth behind Samsung, Apple and Huawei.
