Tag Archives: advertising

MNA Science & Tech Desk: Facebook Inc’s Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company said on Wednesday. The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017. During the last two earnings calls, Facebook executives said they may soon reach a limit on the amount of ads they can place before users, one of the factors that had driven ad revenue growth. Media buyers are optimistic about Instagram’s ability to maintain Facebook’s place, second ...

MNA Technology Desk: Facebook apologized for a mistake in the way it calculated a key metric of video viewership that notably amplified users’ viewing times on its platform, reported news agency. The social media earlier said that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds. At the time, Facebook had said that the “discrepancy” did not impact advertising billings and introduced newer metrics to replace the previous method. Facebook has made a significant stride into video, which has attracted significant advertising interest and has benefited from the ...

MNA Technology Desk: EU hits Google with new charge of monopoly abuse. According to reports, Google is fronting new race charges from the European Commission over claims that it is mistreating monopoly power. The Commission delivered new protests against Google concerning its dominance in online advertising and shopping search results in the latest growth of the fight between the search giant and Brussels, which has seen Google charged in three cases in little more than a year. “Google is a company that has come up with some incredibly innovative products that have made a difference to our lives. But that ...